Work History
Level All
Director of Visual Design/Technology
November 2021
July 2022
Reported to CEO and managed a team of 10-15.
I strategized, designed, developed and oversaw implementation of various products including a platform that let users build thousands of branded assets without learning guidelines, specifications, production requirements, naming conventions or the location of source files.
Devona
Creative Director
November 2012
Present
Founded a UX agency, managed various teams of 2-20, and acquired clients including Esmail Corp., Glenstone Museum, Stoli, One Kings Lane, and Asphalt Green.
I strategized, designed, developed and oversaw implementation of various products including a custom ad serving platform that delivers more than 1m impressions per day, an online tool that allows users to create and distribute interactive investor pitches, and a global ARG. Additionally, I led User Experience evaluations for mobile and desktop sites and applications.
WeChi
Creative Director
February 2011
September 2013
Reported to CEO, managed a team of 10-15, and interacted with investors.
I strategized and designed various products including a response-based social network that helped users monitor and improve the emotional impact of their relationships.
BBDO
Art Director
August 2009
February 2011
Created digital, social and traditional ad campaigns for FedEx and Snickers.
Deep Focus
Senior Art Director
October 2007
August 2009
Created digital and social products for Nike, HBO, SYFY Network, the Ad Council, Twentieth Century Fox and Dewars.
R/GA
Designer
February 2003
November 2006
Created EPGs, Mobile interfaces and other digital products for Nike, VOOM, T-Mobile, Verizon Wireless, Levis and Target
Freelance
Designer/Art Director
October 1999
October 2007
Created ad campaigns and promotional materials for JWT, Pentagram, Hill Holiday, AOL, Panasonic, the Marines, HSBC, Tiffany’s, The Public Theater and Symphony Space.