BBDO Worldwide
FedEx Delivers
2010 : : FedEx : : Pre-roll Ads
I led the creative development and execution of a digital-first campaign for FedEx targeting younger audiences. Each pre-roll ad featured a FedEx truck “delivering” the next video, turning a standard ad format into a brand-relevant, unexpected moment. The campaign resonated with viewers, reinforcing FedEx’s reputation for efficiency, cultural awareness, and alignment with audience expectations …View the case study
Loading Bar
2010 : : FedEx : : Pre-roll Ads
I created the concept and visual design of pre-roll ads for FedEx Ground and Express delivery services. I created separate executions emphasizing FedEx Ground’s value and Express’s reach, including trucks backing upt to humorous deliver an SNL skit lampooning UPS on YouTube, and a banner that featured a loading bar caught buffering until FedEx employees arrive to fill in the remaining segments. This generated online buzz, reinforced the brand messages for both delivery services, and extended FedEx’s creative presence across multiple digital touchpoints …View the case study
Proud Partners
2011 : : FedEx : : Campaign
I created the concept, UI, game mechanics, and visual design for pre-roll ads and a Facebook quiz for FedEx’s Proud Partners campaign. The campaign portrayed FedEx as having the expertise to help any company succeed, and the Facebook Business Personality Test engaged users by helping them discover which type of business partner they would be. This attracted over 100,000 users, reinforced FedEx’s brand authority, and extended the campaign into an interactive, social experience …View the case study
Join The Race
2010 : : FedEx : : Campaign and Microsite
I created the concept and visual design for pre-roll ads and the concept, UI and visual design for a microsite for FedEx’s NASCAR sponsorship. The pre-roll ads playfully presented the idea that tracking a package could make users feel like NASCAR drivers, and the microsite allowed users to track packages and learn more about NASCAR, extending the campaign into an interactive experience. This engaged the target audience, reinforced FedEx’s association with speed and precision, and made the sponsorship more memorable and impactful …View the case study
You're Not You When Your Hungry Either
2010 : : Mars : : Contextual Banners
I concepted and wrote a series of contextual banner ads for Snickers to support the You’re Not You When You’re Hungry campaign. Each ad tailored the campaign’s core message to the surrounding content, creating humorous juxtapositions that reinforced brand recognition. This approach extended the campaign’s reach into digital spaces while staying true to its witty, disruptive tone.
Ship Operas
2016 : : FedEx : : Campaign
I wrote a series of 3–5 minute videos for FedEx called Ship Operas. The project focused on explaining FedEx’s Tier 2 services using humorously dramatic soap-opera-style stories. This led to a concept that made technical services engaging and memorable.
Strike Planning
2009 : : Activision : : Experiential Ad Campaign Pitch
I created a concept to promote the release of Modern Warfare II. In order to generate intrigue and anticipation of the upcoming game among players, mercs would secretly join online gaming communities and spread rumors through in-game audio chat that a plot was evolving to avenge Imran Zakhaev. Had it been executed, the campaign would have created buzz by directly engaged core gamers and building excitement around the game’s storyline with little production cost and no media spend.
The Golfing School Of Business
2010 : : FedEx : : Site
I concepted and designed a campaign for the FedEx Cup called the Golfing School of Business. The project used the rules and etiquette of golf as a humorous lens for everyday office scenarios, supported by how-to video scripts and a fantasy golf game. This blended workplace humor with golf culture to create an engaging, memorable platform for fans.
FedEx Sustainability
2011 : : FedEx : : Microsite
I created the concept and visual design for a microsite explaining FedEx’s sustainability and environmental efforts. The site organized complex information into an accessible, engaging experience, using interactive 3D boxes to represent different initiatives such as fuel efficiency, digital efforts, and eco-friendly packaging, while maintaining the FedEx brand’s professional identity. This educated audiences about the company’s environmental impact, reinforced FedEx’s commitment to sustainability, and positioned the brand as socially responsible.