Devona

Devona Admin

I created Devona’s intranet from the ground up. The platform centralized essential company functions, enabling staff to generate proposals, track projects, manage payments and timesheets, and even keep up with recycling schedules. This streamlined operations, reduced administrative overhead, and created a more organized and efficient workflow for the team …View the case study

Esmail World

2019 : : Esmail Corp : : Worldbuilding

I handled creative direction, UI design, and development for a desktop and mobile site for Sam Esmail’s production company, Esmail Corp. The site immersed visitors in an interactive, ever-evolving universe that reflected the world-building of Esmail’s shows, encouraging fans to explore, decode, and engage with hidden content. This experience deepened fan engagement, reinforced the unique storytelling approach of Esmail’s work, and positioned the company as innovative and immersive in its digital presence …View the case study

Play NGL Media

2016 : : NGL Media : : Ad Serving Platform

I directed the visual design, designed the UI, and developed a custom SSP/DSP platform for NGL Media. The platform centralized video transcoding, embeddable player creation, and reporting into a single interface, simplifying workflows and bringing previously outsourced processes in-house. This solution increased productivity, reduced operational costs, and allowed NGL Media to manage complex digital advertising campaigns efficiently with minimal staff …View the case study

Here Story

2019 : : Borrit Films : : Auto Tour Mobile Application

I handled the creative direction and visual design, assisted with the UX, and oversaw development for a mobile app for auto tours. The app guided visitors through the Gettysburg battlefield while limiting functionality to minimize distractions and improve the overall user experience, and it was designed to accommodate future tours as additional content becomes available. This approach enhanced engagement with the historical sites and provided a scalable foundation for expanding the app’s offerings over time …View the case study

Stoli Elit

2017 : : Stoli Vodka : : Microsite

I developed a microsite to promote Stoli’s Elit vodka, a premium extension of the brand. The site emphasized Elit’s luxury positioning with refined visuals, streamlined interactions, and carefully retouched assets, including high-end Photoshop corrections to resolve errors in the original photography. By creating a digital presence that matched the product’s sophistication, the microsite elevated brand perception and deepened consumer engagement with Stoli’s high-end offering.

Customize and Checkout

2014 : : Baked : : Site UX

I designed the user experience flow that powered Baked’s custom cake ordering tool. The project streamlined how customers selected flavors, sizes, and decorations for personalized cakes. This made the ordering process more intuitive and enjoyable, ultimately improving conversion rates and customer satisfaction.

Punchmob

200 : : Punchmob : : Banner Campaign

I wrote, designed, and produced a series of animated banner ads and a signup site for the launch of PunchMob. The platform positioned itself as “anti-social media,” offering private, ad-free messaging that disappears after 48 hours, allowing friends and family to connect securely. The campaign introduced the service to early users, communicated its unique value proposition, and established a playful, engaging visual identity for the brand.