Join The Race

This campaign for the FedEx Nascar sponsorship (designed for BBDO) is aimed at the cross-section of type-A shippers and Nascar enthusiasts. It playfully presents the idea that tracking a package makes you feel like a Nascar driver even though your not actually behind the wheel.

The ads drove to a microsite where users could track their packages and learn more about Nascar. This microsite garnered more than 70k hits a week during the Nascar season.

FedEx Racing Join The Race unpainted car FedEx Racing Join The Race car being painted FedEx Racing Join The Race car being placed on a map FedEx Racing Join The Race car following delivery route