Deep Focus
The Haunting of Molly Hartley
2009 : : Twentieth Century Fox : : Interactive EPK
I designed the visual and interactive elements for an electronic press kit for the movie The Haunting of Molly Hartley. To mirror the film’s story, I created a homepage where users navigate clips through shards of a broken mirror in a bathroom sink, with each shard teasing video content and reassembling when selected, immersing visitors in Molly’s perspective. This created a memorable, emotionally engaging user experience that reflected the film’s narrative, captivated visitors, and generated buzz around the release …View the case study
Nike Pro
2008 : :Nike : : E-com Microsite
I designed the concept, visual design, and UI for the redesign of NikePro.com. I organized the Nike Pro product line into four distinct sections and created interactive rollover information points, allowing users to explore each product’s features and benefits while enabling different sections to “take over” the homepage throughout the year to support seasonal marketing initiatives. This improved user engagement, made the product line easier to navigate, and provided a flexible platform that aligned with Nike’s evolving marketing campaigns …View the case study
Show Your Voice
2009 : : The Ad Council : : The Ad Council
I led art direction, design, and UI for a network of widgets that allow users to show support for various causes. The project required creating over 50 distinct widgets that maintained each cause’s unique branding while visually unifying them under the Ad Council’s Shared Voice campaign. The widgets increased awareness and engagement by tracking downloads and views, strengthened the Ad Council’s overarching identity, and provided a cohesive, interactive experience across multiple causes.
The Centennial Group
2007 : : SyFy Channel : : Web/Second Screen Experience Pitch
I developed the concept, visual design, and UI for a proposed microsite for the TV show Revolution. I created an interactive experience where users could help the in-show rebel organization, the Centennial Group, plot uprisings and vote on which ones should occur, with outcomes reported via television and radio in the background of each episode. This pitched a compelling idea for engaging viewers, demonstrating how they could influence the show’s world and deepening audience immersion without altering the main plot …View the case study
Jackass World
2006 : : Dickhouse Productions : : Banner Campaign
I concepted and designed banner campaigns for the launch of Jackass World. The banners captured the irreverent, over-the-top tone of the franchise by translating its outrageous stunts and humor into bold, eye-catching digital executions. This helped generate excitement around the site’s debut and connected the brand’s chaotic personality to an online audience.
How Does It Reflect On You
2007 : : Sony Ericsson : : Facebook Contest
I created the concept, visual design, and photography for a Facebook contest promoting the launch of the Sony Ericsson Cyber-Shot camera phone. The campaign invited users to post photos of themselves in mirrors responding to creative prompts like 'What are your roots?', encouraging participants to showcase both their personality and the Cyber-Shot itself in inventive ways. This generated more than 1,500 entries, with the most creative participants winning new phones, and successfully positioned the product as part of a vibrant, active lifestyle.
Mindsight Video Player
2009 : : Viking : : Interactive Video
I created the concept and design for the Mindsight video player to promote Eon: Dragoneye Reborn. The project gave fans a way to experience the protagonist’s extraordinary power by holding a “Meditate” button that revealed energy dragons and characters’ Huas as the trailer played, with a gauge that drained and reset their ability. This interactive mechanic drew viewers deeper into the story and encouraged repeat engagement with the trailer.