Senior Art Director
Oct 2007–Aug 2009
Reported to Creative Director, managed teams of 1–5, and pitched to clients.
I developed concepts, created digital campaigns, designed sites, and increased engagement for Nike, HBO, SYFY Network, the Ad Council, Twentieth Century Fox, ESPN, Dewars, and others.
Show Your Voice
2009 : : The Ad Council : : Sharable Widgets
Art Direction, Design, and UI for a network of widgets that allow users to show their support for various causes. Each widget tracks growing awareness through the number of downloads and views it’s had. While each of the 50+ causes has its own branding, all of the widgets are marketed as one campaign – the Ad Council’s Shared Voice. Consequently, each widget visually represents both its cause and the Ad Council as a whole.
The Haunting of Molly Hartley
2009 : : Twentieth Century Fox : : EPK Microsite
Art Direction, Design, and UI of an electronic press kit for the movie The Haunting of Molly Hartley. Since the film depicts Molly watching her own downfall in a bathroom mirror, the homepage of the site allows users to witness Molly’s demise in the same environment. Users navigate through clips by clicking on shards of a broken mirror that have fallen into a bathroom sink. Bits of video tease the clips in each shard. When one of the shards is clicked, the mirror pieces itself back together in its frame and plays the clip. As the clip ends, the mirror shatters and falls back into the sink below, returning the user to the homepage.
Nike Pro
2008 : : Nike : : E-com Microsite
Concept, Art Direction, Design, and UI for the redesign of nikepro.com. The site separates the Nike Pro product line into four distinct categories. Each section allows users to interact directly with the product, learning about its features and benefits, via a series of rollover information points. Throughout the year, different sections “take over” the homepage to support the current marketing initiative or season.
Interactive Brand Banners
2008 : : Dewars : : Banners
Concept, Art Direction, Design, and UI for various banner campaigns. The utility campaign provided a number of interactive tools that allowed users to find local haunts that carried Dewars, look up Dewars specific recipes by ingredient, or count down the minutes to their next happy hour.
The Never Varies concept derrived directly from the bottle
The Election in Real Time
2007 : : HBO : : Microsite
Art Direction, Design, and UI for a microsite built on the Google Trends API to monitor the buzz generated around the 2008 presidential election. Interactive graphs show how internet searches for candidates break down by issue — and how searches for issues break down by candidate. The site is intended as both a destination and a tool for generating on-air and internet graphics.
The Centennial Group
2007 : : SyFy Channel : : Microsite
Concept, Art Direction, Design, and UI for a microsite about the TV show Revolution. The Centennial Group is a rebel organization that exists on the show. By visiting the Centennial Group site, users can help the rebels plot their nefarious uprisings and vote on which ones should be carried out. News of these events and their outcomes are then reported on television and radio broadcasts in the background of every episode. This allows viewers to influence the content of the show without affecting the plot.
Deep Focus Site
2007 : : Deep Focus : : Agency Site
Concept, Art Direction, Design, and UI for a redesign of the Deep Focus website. The site shows a breakdown and classification of all data relating to the company. The homepage shows facts about the agency, e.g., the breakdown of employees into departments, what programs the company is using, employees’ commute lengths, etc. Subsequent pages show breakdowns of trends in the industry or the results of work produced by Deep Focus.