R/GA
R/GA Holiday Card
2005 : : R/GA : : Self-Promotional Web Site
I was a designer for R/GA’s 2005 holiday card. The interactive piece let users build isometric sculptures from virtual 3D blocks, turning a seasonal greeting into a playful digital experience. This creative approach showcased R/GA’s technical and artistic innovation while engaging clients in a memorable way.
Nike ID
2006 : : Nike : : Microsite
I produced assets for Nike iD, Nike’s online shoe customization platform. The site allowed users to design their own shoes, watches, and golf balls through an intuitive, Flash-driven interface that encouraged personal expression while maintaining fast performance and smooth navigation. This approach helped transform the shopping experience into an engaging, playful, and highly personalized interaction, setting a new standard for e-commerce customization.
Tab Alignment
2004 : : Self Promotional : : Script
In response to a client comment that the tab designs for a mid-level project didn’t feel 'tabby' enough, I drew on some informal research and internalized rapid prototyping to craft a reply that balanced stakeholder concerns with agency objectives. Despite being delivered on time and under budget, the line, 'That’s what everyone says about my cat,' failed to land with the target audience.