Director of Visual Design/Technology
Nov 2021–July 2022
Reported to CEO, managed a team of 10–15.
I strategized, designed, developed, and oversaw implementation of multiple products, including a custom platform that enables users to build thousands of branded assets without learning guidelines, specifications, production requirements, naming conventions, or the location of source files.
Image Mill
2021 : : In House : : Production Platform
Images are selected by photo editors and approved by the creative department as they are added into the platform. As images become available in the main gallery, Image Mill checks for duplicates. This ensures that designers are only using images that are approved, on brand, and not already in use.
Filtering the master list of articles by title, classification, template, approvals, etc. allows users to drill down to specific content. From there they can add, remove, reorder, approve, or reject the assets according to their permission levels.
The editor allows users to select from over a dozen layout templates, which ensure consistency in typeface, color, size, and placement. Images are cropped and resized directly in the platform by clicking and dragging the image borders, eliminating the potential for creating assets that are stretched or pixelated
Best of all, since all source files can be easily accessed by searching the assets or articles, there are no more lost or mislabeled files; and since all the compiling happens on the backend, making global changes to the entire library is a snap.