WeChi

WeChi Platform

2010 : : WeChi : : Social Media Network

I defined the creative strategy and designed the UI and visual systems for WeChi, a social network aimed at helping users monitor and improve the emotional impact of their relationships. I developed a proprietary algorithm based social media network that visualized the emotional tone of interactions through dynamic weather patterns and created user-facing tools to track and gamify reciprocal engagement. This encouraged users to engage more meaningfully with friends, highlighted patterns of attention and neglect, and helped the platform foster deeper, more intentional connections …View the case study

WeChi Identity

2010 : : WeChi : : Branding

I developed the brand identity for WeChi, establishing its visual language, tone, and overall personality to reflect a platform that helps users understand and improve their relationships. I designed the logotype, color palette, typography, and iconography, ensuring that every element communicated clarity, approachability, and emotional insight. This cohesive brand framework gave WeChi a recognizable, relatable presence, helping the product resonate with users and stand out in a crowded social networking space.

How You Doin'

2010 : : WeChi : : Brochure

I designed a four-color flyer for the New York Film Festival that guided attendees on how to share their feelings about the films they watched using WeChi. The flyer created a simple and inviting way for festival-goers to express emotional responses through the platform. This integration expanded WeChi’s visibility while encouraging deeper audience connection to the festival experience.