Creative Director
Feb 2011–July 2012
Reported to CEO, managed a team of 10–15, and interacted with investors.
I strategized and designed various products, including a response-based social network that helped users monitor and improve the emotional impact of their relationships.
WeChi is built to improve relationships by gamifying their reciprocal nature. Users are encouraged to — and rewarded for — paying attention to those who pay attention to them. On WeChi, the quality of your friends truly counts for more than the quantity.
Fair-Weather Friends
As you chat with your friends, a proprietary algorithm alters the weather around you based on your interactions. If the relationship is harmonious, you see clear skies and even rainbows. If you fall out of sync with your besties, clouds roll in and the skies can get stormy to reflect the true nature of what’s going on between you.
Avatars
Users can select and customize their avatars to reflect their personalities — and also change their avatars’ expressions and body language to show how they are feeling about the way they are being treated at the time.