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Make It Red

Morbid Baubles

2016 : : Make It Red : : Promotional Calendar

I handled all development, animation, and testing for an interactive advent calendar. The calendar revealed a different celebrity who had passed away each day, combining engaging visuals with a chronological presentation of the year’s notable losses. This project raised awareness of our design studio and was featured on the site It's Nice That …View the case study

Attraction Beyond Branding

2020 : : Bi-Pride UK : : Antithetical Branding

I developed a counterpoint brand identity for BiPride UK to increase audience reach. The brand was applied to a single campaign, using antithetical branding to subvert traditional pride messaging and make the values of love and acceptance more approachable. This strategic brand approach broadened BiPride UK's audience, increased engagement, and helped the organization connect with new supporters …View the case study

BiPride Instagram Story BiPride Instagram Story

Prezzo Site

2018 : : Prezzo : : Website

I developed new features and integrated design updates into the existing website for the Italian restaurant chain Prezzo in London. The site provides customers with menus, locations, online reservations, and promotional content in a modern, user-friendly format. The redesign improved the user experience, streamlined online ordering and reservations, and brought the website’s brand more in line with the upscale-casual positioning of the restaurant.

Antithetical Branding

2019 : : Make It Red : : Branding Strategy

I developed the concept of Antithetical Branding, a strategy of creating alternative brand identities designed to engage audiences who are outside or even opposed to a company’s usual target. These single-use identities speak the audience’s language and reflect their values, allowing the brand to connect meaningfully where they otherwise could not. At the same time, the core brand remains consistent and intact, enabling the company to reach new opportunities without diluting its primary identity.

Stuff That

2020 : : Make It Red : : Online Game

I collaborated on the concept, art direction, and design for 'Stuff That' and handled all development and sound mixing. The project was a Tetris-like game where users combined taxidermied animal parts to create strange, imaginative creatures, blending dynamic visuals and audio to encourage playful exploration and discovery. This immersive experience increased user interaction and showcased the creative and technical capabilities of our team …View the case study