Image Mill
Image Mill is an in-house platform that transformed how a company creates, manages, and distributes branded assets, making the process faster, more consistent, and easier to track.
The new Level All design team faced tight deadlines and constant changes, struggling more with process than design. Poor version control and unclear project history led to wasted time on lost files and updates to incorrect versions. The team needed a clear way to track project history and keep up with rapid updates, and they needed a solution quickly.
Observations of workflows, stakeholder interviews, and tracking of inconsistencies in the team's Notion boards revealed that individual work methods made it difficult to know the current status of tasks, let alone complete them efficiently. It became clear that a more centralized and structured process was needed to manage the fast-moving workload. Essentially we had to turn a series of scattered specifications and processes into one centeralized platform.
We started with a very simple userflow that distilled the site down to two main sections a highly filterable and sortable list and and an edit page.
The platform simplified the workflow by reducing the entire company down to a list of content entities which could be filtered into meaningful groups. letting designers select images, apply layouts, and generate assets without external tools or worrying about versioning, brand guidelines, naming conventions, or storage locations.
In the end a small team of designers was able to create thousands of assets in a single week, even when major changes were introduced mid-project. This led to other departments quickly adopted the platform, which eventually tracked all approvals and source materials across the company.